Joey Opsal grew up as the fourth generation on his family’s 70-cow dairy farm, Opsal’s Ridge Registered Holsteins, in the rolling hills of Blue Mounds, Wisconsin. Over the past few years, Joey has developed and bred numerous Excellents, All-American nominees, and Opsal’s Ridge’s first 95-point cow. He will assist in graphic design, event coverage and sales across North America.
Growing up in the dairy industry, Joey was always very active in his local, state, and national junior holstein associations. Serving as a Junior Activities Committee member for the Wisconsin Holstein Association, being named Wisconsin’s Outstanding Holstein Boy, and a National Distinguished Junior Member Finalist are some of Opsal’s proudest accomplishments as a junior member. In recent years, Joey purchased a few Brown Swiss and had the pleasure of serving as the Wisconsin Junior Brown Swiss Association President.
Off the farm, Joey attended Madison Area Technical College majoring in Commercial Photography, where he learned the ins and outs of photography. In addition, Opsal started his own photography business, Joseph Opsal Photography. Through his business, he has expanded his work from photography to designs as well. Joey has created various advertisements for breeders and breed associations in recent years. No stranger to the show ring, Joey has exhibited numerous All-American nominees and national class winners. He has an eye for dairy cattle and when they look their best, and can capture the perfect ring shot that you can hang on your wall for years to come.
“I had the opportunity of photographing for Cowsmo at World Dairy Expo in 2019, and am so excited to be joining the team. I’ve had the pleasure of shooting over 100 family sessions, senior portraits, and even a few weddings in the past 3 years! In my experience as a small business owner, I have learned about time management, customer relations, hard work, and the power of positivity, and I look forward to bringing those skills to the Cowsmo team!”
Joey can be reached at 608-843-6307 or [email protected].