‘Birthday Batter Blast’ Proclaimed Dairy Goodness Bar’s 2019 Flavor of the Fair

The people have spoken: Birthday Batter Blast sundaes and malts – made with Minnesota dairy farmers’ secret, State Fair-recipe vanilla ice cream or malt, topped with birthday cake bites and rainbow sprinkles – will be available exclusively at Midwest Dairy’s Dairy Goodness Bar at the 2019 Minnesota State Fair. A record number of votes were cast as Birthday Batter Blast beat out two other flavors, MINTesota Nice and Late Summer Dream, in the fifth annual Flavor of the Fair public voting contest.

“In addition to serving tried and true malt and sundae favorites such as chocolate, vanilla, rhubarb-strawberry, apple-caramel and more, we love showcasing new and fun flavors that get fair-goers excited about what dairy farmers have to offer,” said Alex Larson, marketing and communications manager for Midwest Dairy. “This delicious and colorful flavor combines the Great Minnesota Get-Together with birthdays – two things we look forward to all year round.”

Like its Flavor of the Fair predecessors – 2015’s Salted Caramel Puff, 2016’s Call It Breakfast, 2017’s Pie ‘n the Sky and 2018’s That’s S’more Like It – Birthday Batter Blast will be served at the Dairy Goodness Bar only during the 12 days of the 2019 Minnesota State Fair. At the Dairy Goodness Bar, fair-goers are encouraged to suggest new creative flavors or possible combinations for the 2020 contest.

The Dairy Goodness Bar, located near the Princess Kay of the Milky Way butter sculpting booth in the Dairy Building, is one of the State Fair’s most popular concessions and is owned by the state’s dairy farm families. The building – located at the corner of Judson and Underwood – is open daily from 9 a.m. to 9 p.m.

Midwest Dairy™ represents 7,000 dairy farm families and works on their behalf to build dairy demand by inspiring consumer confidence in our products and production practices. We are committed to Bringing Dairy to Life! by Giving Consumers an Excellent Dairy Experience and are funded from farmers from across a 10-state region, including Minnesota, North Dakota, South Dakota, Nebraska, Iowa, Illinois, Missouri, Kansas, Arkansas and eastern Oklahoma. For more information, visit MidwestDairy.com. Follow us on Twitter and find us on Facebook at Midwest Dairy. For relevant conversations about issues and trends in the dairy community, listen to Dairy on the Air.