News / Blog

What’s in the Field? Alberta Agriculture is Connecting Field to Fork
July 12, 2016

(Calgary, July 12, 2016) – Working in collaboration with farms, ranches and program partners, Agriculture for Life is launching a province-wide “What’s in the Field” public campaign this summer targeting Alberta consumers in an effort to raise awareness of Alberta agriculture and its connection to our lives.

What's In The Field“This exciting initiative highlights all facets of Alberta agriculture at the right time and right place – in the fields,” says Ag for Life CEO Luree Williamson.  “The What’s in the Field” campaign gives Albertans the opportunity to learn and understand where their food comes from, while at the same time giving producers the opportunity to work together to showcase the industry and their crops or livestock,” adds Williamson.

As families travel throughout Alberta during the peak summer months, educational signs will be erected showcasing “What’s in the Field,” from canola to corn to llamas to the breed of cattle grazing the lands. “Great games of ‘guess that crop/breed’ will now have answers,” notes Williamson.

Farmers and ranchers can participate by signing up online to receive their field signs at: There is no fee to participate.

Sponsors can learn more about supporting the campaign by emailing

The annual campaign will run from July to October with new educational components added each year to enhance the excitement as we all learn “What’s in the Field!”

About Ag for Life

Ag for Life has the mandate to deliver educational programming designed to improve rural and farm safety while building public understanding around the agricultural industry.

Ag for Life is made possible through the funding and commitment of companies that employ almost 20,000 people in more than 350 Alberta communities. Founding Members include Agrium Inc., ATB Financial, ATCO Group, Penn West, Rocky Mountain Equipment, TransCanada Corporation and UFA Co-operative Limited. Contributing Members include AdFarm and Glacier FarmMedia.


Summer 2018