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TruMoo® Chocolate Milk Kicks Off 2018 By Partnering With One Warm Coat
January 18, 2018

This winter, TruMoo® Chocolate Milk, Dean Foods Company (NYSE: DF) brand, is partnering with One Warm Coat, a national, non-profit organization dedicated to providing free, warm coats to those in need. In the past 25 years, the organization has hosted approximately 27,000 drives, giving away more than 5 million coats.

For the nearly 15% of Americans living in poverty, a winter coat is a budget “extra” they can’t afford. To help warm those in need, TruMoo is encouraging others to pay it forward by heating up a mug of TruMoo Chocolate Milk for a cozy treat and sharing a photo with the hashtag #WarmUpWithTruMoo. Now through February 28, for every photo taken and tagged on Twitter, Facebook or Instagram, TruMoo will help provide warmth for two people1.

“The #WarmUpWithTruMoo campaign allows people to support One Warm Coat with just a few clicks on their phones and a few sips from their mugs,” said Jennifer Stockard, President and CEO, One Warm Coat. “We’re so thankful to TruMoo for their commitment to help people stay warm and protected this winter.”

“We are so proud to be partnering with One Warm Coat to help drive much-needed awareness to the importance of donating coats to those in need,” said Marissa Jarratt, Vice President of Marketing and Innovation, Dean Foods. “Each year, we encourage our consumers to heat up their TruMoo Chocolate Milk to warm up and we are so excited that this year, their participation will help others stay warm and safe.”

In addition to the partnership to support One Warm Coat, TruMoo is also running a promotion with JET-PUFFED® Marshmallows in select stores across the country. A coupon will be available when purchasing the products together, encouraging customers to use the mini marshmallows to create a smile in their TruMoo Chocolate Milk served warm.

To learn more about TruMoo Chocolate Milk, please visit TruMoo.

About Dean Foods 
Dean Foods is a leading food and beverage company and the largest processor and direct-to-store distributor of fresh fluid milk and other dairy and dairy case products in the United States. Headquartered in Dallas, Texas, the Dean Foods portfolio includes DairyPure®, the country’s first and largest fresh, white milk national brand, and TruMoo®, the leading national flavored milk brand, along with well-known regional dairy brands such as Alta Dena®, Berkeley Farms®, Country Fresh®, Dean’s®, Friendly’s®, Garelick Farms®, LAND O LAKES®2 milk and cultured products, Lehigh Valley Dairy Farms®, Mayfield®, McArthur®, Meadow Gold®, Oak Farms®, PET®3, T.G. Lee®, Tuscan® and more. In all, Dean Foods has more than 50 national, regional and local dairy brands as well as private labels. Dean Foods also makes and distributes ice cream, cultured products, juices, teas, and bottled water. Over 16,000 employees across the country work every day to make Dean Foods the most admired and trusted provider of wholesome, great-tasting dairy products at every occasion. For more information about Dean Foods and its brands, visit Dean foods.

About One Warm Coat:
The organization began in 1992 with its first coat drive on a Thanksgiving weekend in San Francisco. Since its inception, One Warm Coat has grown as a national organization collecting more than 5 million coats and supporting 3,500 coat drives each year. In dedicating the last 25 years to providing a warm coat to anyone in need, free of charge, One Warm Coat’s efforts have been recognized with a number of awards, accolades and rankings including Top-Rated Nonprofit by Great Nonprofits and Gold Star Nonprofit by Guidestar.  The organization has collaborated with top companies such as Dean Foods to give warmth to those in need. To learn more about One Warm Coat, visit One Warm Coat.

1 Open to all legal residents of the 50 United States and the District of Columbia. How to Enter:  Share a photo of TruMoo® brand chocolate flavored milk served hot on Twitter, Facebook and Instagram with the campaign hashtag #WarmUpWithTruMoo January15, 2018 through February 28, 2018.  For every photo shared, Dean Foods Company, the makers of TruMoo®, will donate $1.00, up to $25,000.00, to One Warm Coat.

Photos should be of a wholesome nature and cannot: (a) be previously published, (b) contain material that violates or infringes another’s rights, including but not limited to copyright, patent, trade name/trademark, and/or rights of privacy or publicity, slander, libel, or portrayal in a false light, (c) feature brand names or trademarks other than TruMoo. If your photo contains any individuals, be sure you have permission from them to submit the photo.

Submission of your photo automatically transfers ownership of all rights in it from you to Dean Foods Company. Entries that do not comply with these rules may be disqualified. Dean Foods Company is not responsible for lost, late, incomplete, stolen, misdirected, or illegible entries.


Source: Cision PR Newswire


Spring 2018