News / Blog

Purple Cow Gift Shop Now Online
August 8, 2016

For the first time in history, World Dairy Expo® is pleased to announce the addition of an online extension to the Purple Cow Gift Shop™.

Now until September 15, Expo enthusiasts have the opportunity to purchase a select assortment of 50th Anniversary memorabilia and have it in time to proudly wear at the 2016 show.

The Purple Cow Gift Shop, Expo’s on-site store, features WDE themed gifts and collectables for all cow lovers. World Dairy Expo is excited to share this exclusive offer to celebrate its 50th Anniversary. Be the first to own a 50th Anniversary sweatshirt, jacket, highly sought-after coffee mug, and more.

To see the full list of collectables that are available in advance of the show, and to order, visit HERE, select the 50th Anniversary page and click on the Purple Cow Gift Shop link.

The Purple Cow is located on the north end of the Exhibition Hall lobby at the Alliant Energy Center. The store is open daily from 9:00 a.m. until 5:30 p.m. during Expo, October 4 through October 8 and for early shoppers, October 3 from 3:00 p.m. to 7:00 p.m. In addition to the 50th Anniversary memorabilia available online, the on-site store will feature many more exclusive 50th Anniversary items.

Recognized as the meeting place for the global dairy industry, World Dairy Expo attracts more than 70,000 attendees from over 90 countries to Madison, Wisconsin, each year. The annual event will take place Oct. 4-8, 2016, with the theme of “Celebrate 50!” to commemorate its golden anniversary. Visit HERE or follow us on Facebook and Twitter (@WDExpo or #Celebrate50) for more information.



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