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a2 Milk company fined $20,000 in China for using a child in their advertisements
August 1, 2018

New Zealand-Australian company a2 Milk recently expanded its range by introducing a Mānuka honey milk powder to the Chinese, Australian and New Zealand markets.

The company aims to further expand into the adult nutritional powder market.

The product combines pure a2 Milk powder with Mānuka honey, sourced from New Zealand.

The product, packed by Fonterra New Zealand, comes in a 400g tin.

Mānuka honey helps improve the digestive system, it helps with sore throats and it can aid in healing wounds.

Combined with a2 Milk, it should create a more nutritious milk.

Most cows’ milk brands today contain a mix of both A1 and A2 proteins. All a2 Milk products come from cows hand-picked to naturally produce only A2 protein and no A1.

This is because, recent research suggests that the A1 protein in regular cows’ milk might cause discomfort in the stomach.

Recently, the company was also quick to pay a $20,000 fine by the Chinese Government for using a child in its advertising.

The advertisement breached Chinese advertising regulations, which state that children under 10 years old cannot be brand ambassadors.

The company used Chinese movie star Hu Ke and her son An Ji to promote the brand.

There were 29 other companies named by China’s advertising market regulator, in July, that breached child advertising regulations.

Other regulations in advertising in China include restrictions as to how companies can advertise baby formula.

For example, it is prohibited for an advertisement to claim that it is a full or partial substitute for breast milk.

The Chinese government aims to encourage breast feeding, therefore it enforces these rules.

 

Source: Food Mag

 



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